MAM
Span Communications floats digital arm, Spiider’s MD Sanghvi joins as CEO
MUMBAI: Span Communications has floated a specialised digital arm and has got Spiider Digital‘s former managing director Kushal Sanghvi to be a co-founder and also head it.
Sanghvi will have a small stake in Span Digital and be its chief executive officer.
Based out of Mumbai, Sanghvi will have the responsibility of setting up the full-service agency offering services in digital, mobile and social media.
“The journey with Spiider was extremely fulfilling. Now forming Span Digital is exciting as we are setting up this digital arm from the scratch,” Sanghvi said, Sanghvi comes in with over 17 years of experience in advertising, media and communications. He had set up the digital offering of Concept Group, Concept Digital in April 2011. Under his leadership, the digital agency was revamped as Spiider Digital in February 2012.
Prior to joining Concept Digital, Sanghvi has also worked with companies like StratosHear Technologies, Media Contacts, Reliance ADAG and Havas Digital.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
