Brands
Spaces celebrates the comfort of coming back home
MUMBAI: Home is where the comfort is. Spaces, the premium bed and bath linen brand from Welspun Living, has launched its latest campaign Your Space, Your Comfort, celebrating the simple joys of returning to one’s own sanctuary.
Created by atom network, the multi-platform campaign highlights the intimate, everyday moments that make home truly personal. From sinking into familiar sheets after a long day to unwinding in a cosy bathrobe, Spaces captures the rituals that turn spaces into havens of comfort.
Welspun Living MD & CEO Dipali Goenka said, “Spaces stands for comfort that is both personal and thoughtful. With this campaign, we reaffirm our commitment to purposeful design where innovation, aesthetics, and human connection transform every home into a sanctuary.”
Business head Ruchika Arora added, “The best feeling is coming home to Your Space, Your Comfort. Our campaign celebrates exactly that, those moments that are personal, messy, minimal, and always yours.”
The campaign film is now live across digital, cinema, print, and out-of-home platforms, inviting audiences to reconnect with the unparalleled joy of home.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
