MAM
South African Tourism launches new ad campaign
MUMBAI: South African Tourism has launched its annual advertisement campaign in order to promote the destination in India.
The 60 seconds ad film captures various activities, destinations and travel experiences that one look can forward to in South Africa and is being screened across leading multiplexes and cinema halls.
The nationwide campaign is being undertaken across seven key markets in India for a period of six weeks. The ad will be featured during Bollywood movies like Ladies Vs Ricky Behl, Agneepath and Don 2.
South African Tourism country manager Hanneli Slabber said, “Given the fact that Bollywood movies are one of the strongest consumer influencers and attention drawers, it is the best time to leverage the medium to launch an advertising campaign. It is also an appropriate time to start an annual campaign of this scale, with the New Year round the corner a time when people are planning to go on holidays or keep aside a budget for summer holidays.”
“South Africa as a destination is a complete family package, the nation provides various forms of activities and travel experiences for every age group. Our advertisement has been able to brilliantly capture the same. We are confident that the advertisements will definitely tempt the Indian audience to consider a holiday in South Africa”, he added.
According to the official communiqué, South African Tourism has witnessed an exceptional 22 per cent increase in Indian tourist arrivals to the country between January-July 2011. The month of July witnessed a total of 8,609 Indian travellers visiting the nation compared to 7,043 in July 2010. There has been an overall increase of 38.2 per cent in Indian arrivals between January-July of this year vis-?-vis the previous year with 52,588 Indians visiting the country.
South Africa saw more than 8 million tourist arrivals in 2010, compared to just over 7 million in 2009.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
