MAM
Sony Sports Network unveils mega films starring Karthi and WWE superstars Owens & Zayn.
Mumbai: Sony Sports Network, India’s official broadcaster for WWE, has launched two mega films featuring South superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn. The exciting campaign ‘WWE means 100 per cent pure sports entertainment’ aims to elevate WWE’s popularity in India in the South markets, promising viewers an electrifying blend of Jabar Masti, Tagda Action and Jamkar Mazaa. The films showcase Sony Sports Network’s ongoing commitment to deliver exciting content as the home of WWE in India.
The campaign films truly bring alive WWE’s essence of ‘100 per cent Sports Entertainment’ in its veracious sense. The films, which are beautifully localized in Tamil and Telugu, to suit the taste of the target audience, focus on those who seek thrill and entertainment in their daily life and WWE is the one-stop destination for finding the perfect blend of both. In addition, this message is relayed by South Superstar, Karthi along with WWE Superstars Sami Zayn and Kevin Owens in a never-before-seen avatar further adding to the appeal of the campaign. The films take the audience’s delight to the next level with Kevin Owens and Sami Zayn, who have won the hearts of WWE enthusiasts during their Hyderabad visit, adding a personalized touch by speaking in local languages.
The two mega films are a testament to Sony Sports Network’s continuous efforts to bring fans closer to the biggest WWE Superstars while offering them all the thrilling action from the main WWE events live and exclusive on their TV sets.
Film 1: One for the Action (75 secs)
The film features Kevin, Sami and Karthi teaching a young thrill-seeker a lesson on how and why there is no need to perform risky bike stunts when you have WWE action LIVE on Sony Sports Network providing all the thrills.
Film 2: One for the Entertainment (55 secs)
The humorous film observes Karthi, Kevin, and Sami redirecting all curious onlookers, enjoying the excitement, of a public altercation to watch 100% pure sports entertainment action in WWE. More importantly, it conveys a message to spread love and cheer.
Comments:
Sony Pictures Networks India chief revenue officer distribution & international business and head – sports business Rajesh Kaul:
“Sony Sports Network remains committed to bringing the excitement of WWE to fans in India, not only through thrilling TV action and live events but also through campaigns to strengthen our connection with the audience. We take pride in continuously consolidating our partnership with WWE to continue bringing engaging content to our passionate fans. The broadcast of WWE in Tamil and Telugu on Sony Sports Ten 4 has consistently witnessed an impressive viewership and our latest campaign, featuring South Superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn, launched in Tamil and Telugu, takes a significant step towards our promise to cater to the South market.”
South Superstar Karthi:
“As a WWE fan, it gives me immense pleasure to be associated with Sony Sports Network and WWE in the ‘WWE means 100% pure sports entertainment’ campaign. WWE’s ability to enthrall audiences with gripping storylines and exhilarating performances sets it apart on the global stage. I am delighted to team up with WWE Superstars Kevin Owens and Sami Zayn to continue our promise to deliver all the thrilling WWE action live and exclusive in Tamil and Telugu on Sony Sports Network.”
Sony Sports Network is the premiere destination for all the high-octane action and glittering entertainment from WWE in India. Watch the LIVE coverage of WWE RAW every Tuesday, WWE NXT every Wednesday and WWE SmackDown every Saturday on Sony Sports Ten 1, Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels at 6:30 am IST.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
