MAM
Sony Pictures Digital, AT&T Wireless hatch alliance
CALIFORNIA : Sony Pictures Digital and AT&T Wireless have announced that content from the library of Sony Pictures Entertainment is now available to AT&T Wireless mMode customers.
An official release informs that AT&T Wireless is the first US carrier to launch a comprehensive array of content from Sony Pictures Digital, including screensavers, ring tones, games, news and reviews, and more.
AT&T Wireless mMode customers are now able to access the Sony Pictures Mobile channel where they can view information and updates on current and future Sony Pictures Entertainment feature films, television programs and DVD releases. The Sony Pictures Mobile channel also features a PhoneCandy section where customers can download items such as wallpaper, screensavers and ring tones based on a wide array of properties from Sony Pictures Entertainment, including XXX, Stuart Little 2, the award-winning animated short film The ChubbChubbs, game shows Wheel of Fortune, JEOPARDY!, the recently launched Pyramid, as well as current and upcoming features such as I-Spy and Adam Sandler’s 8 Crazy Nights.
Content from SoapCity, Sony Pictures Digital’s premiere soap opera web destination which logs over 2.9 million unique users a month, is now available to mMode customers, providing daily updates and information on their favorite characters and shows, including Days of Our Lives, The Young and the Restless, As the World Turns, Guiding Light, and The Bold and the Beautiful.
With the hit show Dawson’s Creek entering its sixth season, mMode fans of the show are able to subscribe to weekly updates on the show, trivia and fun facts about their favourite characters and exclusive, inside information.
AT&T Wireless claims to be the largest independently traded wireless carrier in the United States. AT&T Wireless now operates the largest GSM/GPRS network in the Western Hemisphere.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
