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Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands
MUMBAI: Sony Pictures Entertainment India has joined hands with Dentsu Webchutney to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on the most used location app in the world, Google Maps.
In an effort to label these islands Bird, Piggy and Eagle, the agency found a set of 3 islands adjacent to each other in the same geographic formation as the islands in the movie. With over 500,000 islands estimated to be present in the oceans of the world, it took thorough research to ultimately find the perfect match. By hacking a powerful yet unexplored feature of Google maps of customizing a location by adding pictures and text-based information to a location pin, the team created a one-of-its-kind and first ever experience for the audience. A story was hidden in each of these places about the inhabitants of each island. It revealed itself in the form of highly engaging comic strip as the viewer clicked on the location along with secret coupon codes which changed daily. These codes would lead the audience to free tickets. There was also a Souvenir Store on each island that had its own opening and closing hours, from where the audience could collect free movie merchandise.
So, while people have played the game and watched the movie before, this time they got to live the story just like the characters in the movie.
Sony Pictures Entertainment India director & head of marketing Shony Panjikaran said, "The challenge with Angry Birds 2 was that the game did not have the same recall as when the first instalment of the film had released. We had to find interesting ways of connecting with our target group. And the best way was to reconnect with the original gamers through such unique promotions.”
Dentsu Webchutney executive creative director Pravin Sutar said, “In today’s world, we need to find new, different and better ways of engaging the audience with the story to market a movie. The focal point of the movie is Birds and Pigs coming together to fend off attacks from the Eagles who want to take over their island. So, we thought what if we could bring this story alive on digital and create a real experience for our users. After some research we found 3 such identical islands that were unlabeled and we turned them into Angry Birds islands.”
Angry Birds 2 is an adventure animation comedy released in English, Hindi, Tamil and Telugu on 23 August.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
