MAM
Sony Ericsson partners with the WTA
MUMBAI: This is an allinace that gives women’s sport a tremendous boost. Mobile phone company Sony Ericsson and the Women’s Tennis Association (WTA) Tour have signed a $ 88 million dollar global sponsorship deal.
The deal makes Sony Ericsson the worldwide title sponsor of the WTA Tour. The two parties claim that the six-year deal, which renames the Tour the Sony Ericsson WTA Tour, is the largest and most comprehensive sponsorship in the history of tennis and of women’s professional sport. In India viewers can catch WTA action on Ten Sports.
Under the deal, Sony Ericsson will become the
global title sponsor of the WTA Tour and of the season-ending, globally televised WTA Tour Championships held each November and featuring the world’s top eight singles players and top doubles teams. Sony Ericsson will also enjoy an on-court presence at the many WTA Tour tournaments throughout the season, with hundreds of matches televised in every region of the world that continue to attract all-time ratings highs.
A joint logo representing the partnership was also unveiled. Sony Ericsson Mobile Communications president Miles Flint said, “Together with the WTA Tour we are exploring a range of opportunities that can integrate technology, design, music, sport and fashion into a compelling entertainment proposition for consumers.”
Partnering the WTA Tour with Sony Ericsson has created a natural platform for the integration of technology, design, fashion, sport and music,
attributes that are closely representative of the world of professional tennis. A 50:50 joint venture of Sony and Ericsson, Sony Ericsson brings together industry-leading expertise in digital imaging technology with Bluetooth and telecommunications infrastructure experience. With its line of fashionable and innovative multimedia devices for the 2G and 3G mobile
communications networks, the company states that the partnership can only help to further enhance and differentiate the values of Sony Ericsson as the brand of choice for personal mobile communications.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
