MAM
Sony Ericsson hires PHD to handle its global media account
MUMBAI: Sony Ericsson has given its global media duties to PHD in an open pitch process.
The agreement comprises all Sony Ericsson‘s media investments globally for an initial period of two years. The cooperation will commence 1 January 2012.
The incumbent media agency was MEC.
Sony Ericsson CMO Steve Walker said, “PHD has impressed us with their comprehensive strategic thinking and insight. Moreover there is a strong cultural and structural connection between our two teams. Our Xperia(TM) smartphone portfolio will be a cornerstone of Sony‘s four-screen experience, and PHD is the right agency to partner with in bringing consumers an experience that goes beyond smartphones”.
PHD Worldwide CEO Mike Cooper said, “At present there are few categories more dynamic than the global mobile handset market. Sony Ericsson is an incredibly vibrant and future facing company and is in a great position with its latest Xperia(TM) products. This combined with PHD‘s renowned strategic capabilities and track record for innovative and creative thinking is a formula for a winning partnership.”
The agreement with PHD replaces a successful 10-year global partnership between Sony Ericsson and the media agency MEC.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
