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Sony Electronics unveils LCD HDTV sub-brand ‘Bravia’
MUMBAI: Sony Electronics has introduced a new sub-brand Bravia for its line of high-definition LCD TVs with an unveiling of a right field sign at Yankee Stadium before the New York Yankees — Toronto Blue Jays game.
Sony high-definition flat-panel LCD TVs in North America will now carry the Bravia logo. The first models to carry this new sub-brand will be five LCD TVs ranging in screen sizes from 26- to 40-inches.
The 2005 sponsorship arrangement with the Yankees also includes designating Sony as the official LCD TV of the team. Bravia, short for “Best Resolution Audio Video Integrated Architecture,” is affixed to Sony’s latest LCD flat-panel product line, including soon to be announced models.
The designation also highlights Sony’s pedigree in overall picture performance and quality, states an official release. “I’m confident that Bravia will become as important and recognized as Sony’s Trinitron brand,” said Dick Komiyama, president and chief operating officer for Sony Electronics. “Consumers look to Sony for leadership in television and Bravia signals a completely new tradition — it is the culmination of 36 years of innovation and expertise in TV. Teaming Bravia and the New York Yankees is a winning combination.”
With the launch of the new sub-brand, Sony is commencing a comprehensive advertising/promotion campaign that reinforces Sony’s HDTV leadership and advanced technology. Additionally, Sony recently launched the http://www.sony.com/HDTV consumer education web site that aims to demystify consumers’ confusion surrounding high-definition technology.
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
