MAM
Sony develops extensive multi-media campaign around ‘biggest Balaji drama’
MUMBAI: “Watch our Kahaani Terri Merri nine-thirty pm daily on Sony TV… send this message to three people or you experience three years of bad TV viewing.” That was the SMS that a colleague at indiantelevision.com got this morning.
Some novel marketing gimmick ahead of the premiere tonight of the new soap that Sony Entertainment Television is pitching as “television’s biggest blockbuster”? Well, not quite. Turns out that not even the folks at Sony were able to tell where exactly this particular SMS had originated.
What they were able to say though was that an extensive media campaign has been developed around the new blockbuster soap from the Balaji Telefilm’s stable. KTM launches tonight as a replacement forKutumb in the daily 9:30 pm slot.
An outdoor campaign that covers Mumbai, New Delhi and the main “TRP cities” in the West and the North as well as Kolkata plus airplay on Radio Mirchi and All India radio are part of the promotional push forKTM.
There is also a press campaign that covers the main newspapers as well as magazines that will run for the next four to six weeks.
Among the magazines that will be featuring KTM ads are India Today, Filmfare and the Bengali language magazine Anand Log.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
