MAM
Sony allows viewers to select ‘Miss India’ till 22 Jan
MUMBAI: Sony has announced that it is offering viewers a chance to choose their very own “Sony My Miss” for the fifth consecutive year. Viewers can log on to www.setindia.com on or before Wednesday, 22 January 2003 and enter the Sony My Miss India zone. Viewers can also browse through profiles of all Miss India contestants and view their gorgeous portfolio shots.
This interactive contest allows viewers to vote for their choice of “Sony My Miss”. It also provides them the opportunity to create New Year Calendars online complete with visuals of their favourite Miss India contestants. In order to make the “Sony My Miss” more fun filled and interactive, Sony has also included SMS as a mode of entry. So, all one has to do is SMS Play miss to 8888 and wait for further instructions, which are very easy and user friendly.
The maximum number of votes polled for any one contestant (amongst the 26 Miss India contestants) will decide the winner of “Sony My Miss” to be crowned at “The Sunsilk Femina Miss India 2003. The event airs on SET on 31 January at 9 PM
In addition to this, some viewers who vote for the winning contestant will receive Sony prizes, washing machines and music systems.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
