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Sonali Bendre brings back The Happy Pawdcast
MUMBAI: The fur’s flying again, in the best way possible. The Happy Pawdcast is back for Season 2 on RosePod, with actor Sonali Bendre and her fluffy co-host Icy Behl leading the way through laughter, lessons and lots of love.
Produced by Rose Audio Visuals, the new season promises a richer format and a star-studded line-up of celebrity pet parents and animal experts. Viewers can expect heartfelt and hilarious stories from guests including Amala Akkineni, Rohan Joshi, Remo D’Souza, Diana Penty, Kubbra Sait, Karan Wahi and Tusshar Kapoor.
Sonali Bendre shared, “Every episode is a gentle reminder that our pets are our greatest teachers, of love, patience and empathy. I’m thrilled to return with more stories, deeper conversations, and of course, Icy’s irresistible charm.”
According to Rose Audio Visuals head of marketing & branded content Megha H Desai, “The Happy Pawdcast has always been about celebrating the human–animal bond. Season 2 takes that connection further, fostering awareness and compassion among India’s growing pet-loving community.”
Whether you’re a seasoned pet parent or just someone who smiles at dog videos, this “pawsome” show is bound to tug at your heartstrings. The Happy Pawdcast Season 2 drops its first episode on 7 November on RosePod’s Youtube channel.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
