MAM
Sonali Bendre brings back The Happy Pawdcast
MUMBAI: The fur’s flying again, in the best way possible. The Happy Pawdcast is back for Season 2 on RosePod, with actor Sonali Bendre and her fluffy co-host Icy Behl leading the way through laughter, lessons and lots of love.
Produced by Rose Audio Visuals, the new season promises a richer format and a star-studded line-up of celebrity pet parents and animal experts. Viewers can expect heartfelt and hilarious stories from guests including Amala Akkineni, Rohan Joshi, Remo D’Souza, Diana Penty, Kubbra Sait, Karan Wahi and Tusshar Kapoor.
Sonali Bendre shared, “Every episode is a gentle reminder that our pets are our greatest teachers, of love, patience and empathy. I’m thrilled to return with more stories, deeper conversations, and of course, Icy’s irresistible charm.”
According to Rose Audio Visuals head of marketing & branded content Megha H Desai, “The Happy Pawdcast has always been about celebrating the human–animal bond. Season 2 takes that connection further, fostering awareness and compassion among India’s growing pet-loving community.”
Whether you’re a seasoned pet parent or just someone who smiles at dog videos, this “pawsome” show is bound to tug at your heartstrings. The Happy Pawdcast Season 2 drops its first episode on 7 November on RosePod’s Youtube channel.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
