MAM
Sonakshi Sinha is Gulabari brand ambassador
MUMBAI: Rose-based skin care brand Dabur Gulabari from the Dabur stable has signed on Bollywood actor Sonakshi Sinha as its new brand ambassador.
Sinha will be the face of the rand in its soon to be launched 360-degree multimedia campaign with print, electronic and online media initiatives. She will share her tips on using Dabur Gulabari for daily skin care as part of the campaign.
Under this initiative, Dabur Gulabari will also be launching a coffee table book – Beauty Secrets of Beauty Queens. The book will feature the secret beauty tips by Sinha and her skin care routine.As a means of consumer engagement, the company shall also encourage consumers to write in their secret beauty recipes and how they incorporate rose water in their daily skin care regime.
Sinha said, “Dabur Gulabari is synonymous to pure rose water in India. For years now, I have been a loyal user of the Dabur Gulabari. After a long, hard day of shoot, I always cleanse my face with the Dabur Gulabari Rose Water to get back that Rose Glow on my face. Gulabari is also a must-have ingredient for my face packs. The Dabur Gulabari Face Freshener spray is another favorite as I can carry it in my purse while am out shooting in the Sun. I spray it on my face and get refreshed instantly. Dabur Gulabari, in fact, has always been an essential part of my daily skin care routine.”
Dabur India Ltd head of marketing-skin care Sanjay Singal said, “The over a decade-old Dabur Gulabari has been cherished by women across India as the only brand that offers the goodness and lingering fragrance of rose. Sonakshi, with her natural elegance, charm, confidence and grace, was the natural choice as a brand ambassador for Dabur Gulabari.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
