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Somany Ceramics ropes in L&K Saatchi & Saatchi as creative partner in India
Mumbai: Ceramic wall and floor tile manufacturing company Somany Ceramics has roped in L&K Saatchi & Saatchi as its creative agency of record. The agency will manage the full-service creative mandate for a range of products from the company under its tiles and bathware category.
“L&K Saatchi & Saatchi was selected after a multi-agency pitch and will play a key role in devising vital & new-age communication strategies for Somany as it seeks to increase its foothold and reach with the Indian consumers,” said the statement.
“As we take Somany into the next chapter of growth, we wanted an agency that is more of a business partner than just being a creative agency for us,” stated Somany Ceramics brand custodian Minal Somany. “In L&K Saatchi & Saatchi, we found the right balance of creative excellence and entrepreneurial spirit to partner us in our growth endeavours.”
“We are privileged to partner with a category-defining brand such as Somany in the next phase of their growth,” commented L&K Saatchi & Saatchi CEO Paritosh Srivastava. “It’s an exciting category with a lot of action on every front and we would want to add the needed fuel to achieve the brand’s vision. Our mandate is to help the brand realise its true potential and business to achieve leadership in volume and value.”
“Having Somany on board in the growing New Delhi office is a matter of great pride for us as they have been defining the category and we believe there is a huge potential on the brand to do great work and create brand preference for the consumers,” added L&K Saatchi & Saatchi EVP Atin Wahal.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
