Account
Soho Square to tell Sujata story
MUMBAI: Consumer electronics and home appliances brand Sujata Appliances has given Soho Square its creative mandate after a multi-agency pitch. The account will be handled out of Soho Square’s Gurgaon office.
Soho Square New Delhi SVP Dip Sengupta said, “Despite being a three (plus) decade old brand, we felt that Sujata’s story has not been told to the audience yet. Sujata’s products are unarguably the best in the category and our single minded approach will be to communicate this.”
Sujata Appliances CEO Akhil Agarwal said, “We are driven by a singular vision – ‘to create without compromise’. We are a successful name across HORECAs and want to foster our credentials in household space. Soho Square came up with a perfect strategy for the brand which was in line with our vision for the brand.”
Established in the year 1980, Sujata is a part of Mittal Electronics, and has been a pioneer in manufacturing of mixer juicer grinders in India. Sujata’s products have a presence in more than 18 countries and its manufacturing capacity is more than 50,000 units per month.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
