MAM
Softline launches festive campaign to promote India’s ‘First Comfort Fit Pocket Leggings’
MUMBAI: This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.
In line with its brand philosophy ‘Effortless You’, the TVC will emphasise on the benefits of Pocket in women’s daily wear. With the launch of Softline Comfort Fit Pocket Leggings, the brand aims at empowering the women with enhanced mobility and convenience.
Along with the TVC, the brand has also launched an interactive online game called ‘Softline Pocket Game’, which will a pivotal role in creating saliency for the product. The users can compete virtually with other players and the highest scorer will get an exciting gift hamper from Softline.
Commenting on the campaign, Rupa & Company Ltd president and brand director Vikash Agarwal said, “We are introducing a new category to women’s daily wear and trying to create conversation around Softline Comfort Fit Pocket Leggings by engaging with the consumers in a meaningful way. The festive season always calls for an effortless style statement and with the inclusion of pockets in women’s daily wear we aim at empowering them with enhanced mobility and convenience. To create awareness about the product we have chalked out an aggressive marketing plan touching all the promotion avenues and we are confident of striking the right chord with the audience.”
In addition to that, Softline has also introduced another customer engagement initiative to promote India’s First Comfort Fit Pocket Leggings. As part of the offer, customers of Softline Leggings and Outerwear will be eligible for an assured free gift of Nivea Crème worth Rs. 50 and will stand a chance to win a Smartphone worth Rs. 12,900.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
