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Sociowash bags LEAD’s social media mandate
Mumbai: Sociowash, an integrated advertising agency, has secured the Social Media mandate of LEAD, India’s largest school edtech company, in a multi-agency pitch. Under the mandate, Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the Edtech School brand by deploying creative campaigns, from the agency’s Mumbai office.
Sociowash’s expertise in social media management, content creation and data-driven insights, together with LEAD’s deep understanding of the Indian school landscape creates a dynamic synergy between the two organizations. By harnessing the power of social media platforms including Facebook, Instagram, Twitter, YouTube and LinkedIn, Sociowash will help LEAD expand its reach and engage school owners, educators, and parents to foster a vibrant online community. The partnership represents a significant step forward in achieving LEAD’s goal of providing transformative learning to more than 25 million students across 60,000 schools by 2028.
Commenting on the win, Sociowash co-founder Raghav Bagai said, “We are thrilled to partner with LEAD in their mission of making excellent learning accessible and affordable for every child in India, with a focus on boosting student confidence by building 21st-century skills such as Communication, Collaboration and Critical Thinking. Through this collaboration, Sociowash will leverage its extensive experience and industry insights to develop and execute Social Media strategies that align with LEAD’s core values and objectives.”
LEAD chief business and marketing officer Anupam Gurani said, “At LEAD, we believe in the transformative power of education and technology. Partnering with Sociowash allows us to harness the potential of Social Media to further our mission of revolutionizing schooling in India. We are excited to collaborate with Sociowash in crafting engaging campaigns that connect with our diverse school audience and inspire positive change.”
With over eight years of experience in the field, Sociowash has provided its services to a diverse clientele across different sectors. The agency’s remarkable evolution and innovative endeavours have set it apart in the industry. Throughout its journey, Sociowash has transformed into a comprehensive advertising agency, addressing the diverse marketing requirements of its clients.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
