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Sociowash bags digital mandate for Hero Lectro
Mumbai: Full-service creative digital marketing agency Sociowash has won digital mandate for Hero Lectro, which falls under Hero Cycles Ltd, in a multi-agency pitch. The mandate consists of coming up with breakthrough digital marketing strategies and amplification of the social media presence and was won by the agency’s Delhi office.
Sociowash will primarily focus on crafting digital campaigns for the brand to amplify its reach and awareness and create an active online community. The agency will be looking at using all the relevant social media platforms and turning this new-age product into a must-have lifestyle product, it said in a statement.
“This new partnership gives us a great deal of confidence in building a future we’ve always envisioned as a brand,” said Hero Lectro CMO Rachit Gupta. “From early on Hero Lectro has focussed on tech and digital platforms, be it in our e-cycles themselves or in our marketing strategy. As the category expands at a fast pace year on year, our investment and dependency on digital marketing take more importance than traditional media.”
Sociowash co-founder Pranav Agarwal shared, “Not only are we proud to have won the mandate, but also elated to be the ones to present products that are energy-efficient, life-changing, and incontestably defining the future of mobility.”
“Looking forward to building a new and fulfilling path together with the brand, strategically as well as in terms of reaching out to the audience on a deeper level with our instruments of creativity and planning,” he further added.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
