MAM
Society Tea’s new ad rekindles childhood memories with spice secrets
MUMBAI : Society Tea’s latest TVC for spice secrets brings a nostalgic twist to the table, celebrating the deep connection between taste & treasured memories. With pickles at its heart, the campaign revives the essence of home, tradition, & the comfort found in familiar flavours.
Pickles have long been more than just a condiment; they carry the essence of home-cooked meals & familial love. Through this campaign, Society Tea pays tribute to these treasured moments, reminding audiences of the simple yet profound joys of childhood.
Society Tea director Karan Shah shared his thoughts on the campaign: “Spice secrets is about reconnecting with the tastes that define our roots. This TVC is a tribute to the flavours that instantly remind us of home, bringing warmth & nostalgia with every bite.”
The advert has been released across digital platforms, including meta (Facebook & Instagram) & Youtube, ensuring a wide reach.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
