MAM
Society Tea forays into a new category with a new brand – spice secrets
MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all set to take consumers down memory lane whilst they relish the unique and appetizing piquancy.
The Chutneys & Pickles market is growing rapidly and with changing lifestyles, there is an emerging need for organized players to fill-in this gap. This expansion is in line with this need, while recreating the magical taste of grandmother’s secret recipes for its new-age consumers. Both the product lines bring together an array of gustatory bliss, keeping in mind the flavor preferences of their consumers.
The current portfolio comprises of three variants of chutneys – Dry Garlic, Tamarind-Dates and Onion; and four variants of pickles – Mango, Sweet and Spicy Mango, Mixed and Green Chilli Lime. The variants take into account consumer insights on flavor profile and are as per their preferences.
Speaking about the latest venture, Mr. Karan Shah, Director, Society Tea, said “Spice Secrets marks our entry into a new category. The brand firmly believes in bringing back the art of Chutneys & Pickles to every household; recipes our grandmothers used and passed on to our mothers over years. Indian consumers relish a daily dose of spicy & tangy flavors and it takes them down the memory lane right to that grandma’s kitchen. Spice Secrets is one of our many steps in catering to that need while bringing several flavors of India under one house.”
Spice Secrets products are available in various range starting from 20 gm pack to a 200 gm one. They are only available at retail stores in and around Maharashtra and on the company website – shop.societytea.com.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
