MAM
Society Tea forays into a new category with a new brand – spice secrets
MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all set to take consumers down memory lane whilst they relish the unique and appetizing piquancy.
The Chutneys & Pickles market is growing rapidly and with changing lifestyles, there is an emerging need for organized players to fill-in this gap. This expansion is in line with this need, while recreating the magical taste of grandmother’s secret recipes for its new-age consumers. Both the product lines bring together an array of gustatory bliss, keeping in mind the flavor preferences of their consumers.
The current portfolio comprises of three variants of chutneys – Dry Garlic, Tamarind-Dates and Onion; and four variants of pickles – Mango, Sweet and Spicy Mango, Mixed and Green Chilli Lime. The variants take into account consumer insights on flavor profile and are as per their preferences.
Speaking about the latest venture, Mr. Karan Shah, Director, Society Tea, said “Spice Secrets marks our entry into a new category. The brand firmly believes in bringing back the art of Chutneys & Pickles to every household; recipes our grandmothers used and passed on to our mothers over years. Indian consumers relish a daily dose of spicy & tangy flavors and it takes them down the memory lane right to that grandma’s kitchen. Spice Secrets is one of our many steps in catering to that need while bringing several flavors of India under one house.”
Spice Secrets products are available in various range starting from 20 gm pack to a 200 gm one. They are only available at retail stores in and around Maharashtra and on the company website – shop.societytea.com.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
