Brands
Social Samosa ‘Gold’ for Zee Yuva
MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only possible due to clear defined strategy of giving importance to digital medium as much as traditional mediums during channel launch. The pre-launch buzz was created by ‘#YuvaMhanje campaign’ which became talk of the state by engaging 8 Lakh+ audiences and boasting 7000+ entries. Release of shows title tracks on social media created interest amongst the audiences to watch the show. Bun Maska, Love Lagna Locha and Freshers title tracks got 2.5L,2L, and 3L views respectively in a matter of just two days.
On the day of launch, i.e. 22nd Aug’16 various digital platforms were targeted which were identified as having the highest number of Marathi Youth audiences. #ZeeYuvaOnAir became No. 1 trending hashtag not only in Maharashtra but in India. The campaign received excellent response on social media platforms like Twitter, Instagram and Facebook; with Twitter itself registering a total of 22 million impressions.
The Awards hosted by ‘Social Samosa’ featured 100+ Nominations in 25+ Categories and were evaluated based on Engagement of the brand on Social media, Jury evaluation and online voting. Carlton D’Silva-CEO & CCO, Hungama Digital Service, Roshan Abbas – Managing Director at Geometry Global Encompass Network and Ashish Bhasin – Jury Chair & Chairman and CEO, South Asia, Dentsu Aegis Network were some of the renowned names who were part of the jury.
Zee Yuva has been excelling in the social media space since its inception. Compared to its peers in the media and entertainment space, the numbers for the channel have been beyond impressive when it comes to the rate of fan base growth. In a short span of 8 months, it has created its mark and reached 3 Lac fans on Facebook, 1 Lac fans on Instagram and 5,000 fans on Twitter. Despite the high growth rate in fan base Zee Yuva has constantly maintained highest engagement rate on Facebook, Instagram and Twitter. This has been only possible because, audience engagement has been one of the pillars that the Zee Yuva focuses on. To achieve this level, the content strategy is adapted by mapping digital audience behavior and creating content customized as per the needs specific target group. Digital Marketing in Zee Yuva is treated as a critical medium to reach to revelent audience and not only as a support system for on-air content.
The channel is set to come up with new initiatives and content with a purpose to serve Maharashtra’s digital audiences and maintain its dominance in Digital space.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
