Digital
Social Pill launches AI tool to streamline advertiser self-declarations
Mumbai: Social Pill, through its AI-forward stance, developed a custom GPTthath will help advertisers cut their time of submitting the self-declaration form to about three minutes or less from the traditional 10 to 15 minutes for every single advertisement. Under this, the advertiser needs to upload the ad creative to the GPT and the tool will automatically read the creative and furnish the information that needs to be filled in with regards to the ads.
The mandate of the new self-declaration compliance laid out by the Ministry of Information Broadcasting for all advertisements going out from 18 of June 2024, requires that every single ad in outdoor, print, television and digital media carry a self-declaration alongside.
The process laid out mentions that the agency would require a letter of authorisation (LOA) from the client that enables them to apply for self-declaration. This declaration states that any information that is being communicated via the ad is not misleading and in compliance with the ethical guidelines of MIB. This poses a challenge to mid and larger digital agencies that publish multiple ads every single day on platforms like Google and Meta for their advertisers.
Digital Media co-founder & head Neelesh R Pednekar mentioned, “We anticipated the ambiguity and chaos that could come along with the implementation of the self-declaration form and started working towards building the custom GPT. We have always leveraged technology to make things simpler and easier. This tool will cut down the burden on the executives who are managing the campaigns by reducing their time to fill in the self declaration forms.”
Below is how the form looks on the press council portal:
Below is how the form looks on the MIB Self Declaration Portal:
Dedicated to harnessing technology to simplify processes, the tool offers an intuitive and efficient solution for digital advertisers. By merely uploading their advertisements, users can quickly generate the necessary content needed for the form with all relevant Ad-related information.
This tool will not only help filling in the details on the MIB portal but also for advertisers who are self declaring on the Press Council website.
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
