MAM
Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership
Mumbai: Integrated digital marketing agency, Social Panga has further strengthened its creative team. The agency, founded by Gaurav Arora and Himanshu Arora, has appointed Indrayudh Mitra as senior creative director & Archana Sudarsan as creative director.
Mitra comes on board with a vast experience of 15 years in the sector and has worked with agencies such as RK Swamy BBDO, Grey, Ogilvy, and Mudra. He has engaged with brands like Nokia, Vodafone, Marico, Dish TV, etc. In his new role at Social Panga, he will be leading brand engagements with an integrated mandate involving BTL, digital & films too.
Sudarsan brings in her experience of about more than 14 years of working with leading brands like Airtel, Honda, Toshiba, Canon, Philips, Medanta, Network 18, Adidas & many more. Prior to joining Social Panga, she worked with agencies like Ogilvy, Taproot Dentsu & few more. At Social Panga she will be leading a creative team to focus upon creative strategy, brand positioning & ad films.
Commenting on the appointments, Social Panga co-founder Gaurav Arora said, “As we move forward to be a solution-driven, integrated advertising agency, we are excited to have Indra and Archana onboard who will play a crucial role in strengthening our creative team. Their role and contributions will play an integral part in our growth story over the coming years.”
“We focus upon creative business solutions and how we can positively impact the brand. Digital or BTL is just a channel to reach out to the audience, our core will always remain the creative solutions, he further added.
On joining Social Panga, Indrayudh Mitra stated, “After spending more than a decade in mainline, I have embarked on an integrated brand journey with Social Panga. I’m sure it will be an enriching and exciting ride.”
Archana Sudarsan commented, “It’s very exciting to be a part of a set-up like Social Panga. The whole idea of being the solutions people have kept advertising interesting for me and to find myself in a place with the same mindset opens a lot of avenues. What makes my role envious is a great team of enthusiastic and proactive, creative people focused to deliver business results.”
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
