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Social Panga bags digital marketing mandate for DealShare
Mumbai: Social Panga, the creative and digital marketing agency, has been appointed as the social media marketing agency for DealShare, India’s grocery delivery services. The mandate dictates the creation of sales-led and brand-led campaigns to help DealShare leverage the digital space towards reaching a wider audience.
As part of the mandate, Social Panga will also work towards establishing the brand as the go-to choice for planned grocery shopping.
Commenting on handing over the brand’s digital marketing mandate, DealShare CEO Kamaldeep Singh said, “As a service provider that stands true to the sentiment of ‘Building for India, from within India’, we are confident that the team at Social Panga is perfectly equipped to help us achieve our goals. We are delighted to have a partner that has experience in building some of the major brands of India through effective and creative marketing strategies that have proven to be highly beneficial.”
Speaking on this new development, Social Panga co-founder Himanshu Arora said, “We are elated to have inked this partnership with the brand. DealShare has already done a great job of positioning itself in key markets with its offerings. We are now tasked with ensuring that the brand gets a more dedicated and cemented presence in the digital scape. The team is excited to get started and is already working towards leveraging the newer innovations combined with effective communication to make DealShare a household name.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
