Ad Campaigns
Social Panga and Himalaya Men unite for ‘RemindHer’ Breast Cancer campaign
Mumbai: Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer. Launched during October, observed as Breast Cancer Awareness Month, the campaign urges men to reach out to women in their life to Remind them to take care of themselves.
In India, one woman in every 4 minutes gets diagnosed with Breast Cancer and Himalaya Men created a movement where men joined hands to remind the women in their lives to take the first step towards prevention and recognition through self-examination. Built on the simple insight of how in a society where women recall myriad details, from birthdays to the smallest of life’s milestones, one thing they frequently overlook is self-care.
As part of the activity, Himalaya Men has created a microsite where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves. The site takes them through a step-by-step process on the correct method of self-diagnosis and noticing lumps. These first steps of self-examination, help in early detection and can be life-saving. To promote the website, a heart-touching film has also been made that speaks of the insight in an engaging, relatable manner.
On the launch of #RemindHer, Social Panga creative director Archana Sudarsan said, “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”
On launching and working on this campaign, Himalaya Face Wash brand manager Manik Sharma said, “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”
On the conceptualisation, launching and working on media for this campaign, Himalaya Skin Care media manager Pratheep Kumar said, “This was an exciting project to be a part of since the beginning when the team brought the idea to us. We believed in the simplicity of the insight that is commonly prevalent yet so under-represented.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
