Ad Campaigns
Social media campaign to clean littered places gets support from Dabang Delhi, Jubin Nautiyal
NEW DELHI: In a unique campaign, a not-for-profit non-governmental organization will print photographs of unclean and littered public spaces in cities to encourage people to join together to clean up those areas.
Charities Aid Foundation (CAF) India will through Click2Clean to organise collective action by citizens, governments and the private sector.
A community-driven initiative, the campaign is initially being rolled out in Delhi NCR (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad) today and will later cover cities across the country.
Through the Click2Clean campaign, citizens of Delhi NCR will click and upload photographs of ‘unclean’ and littered public spaces, after which a screening committee will select 100 sites from all the images it receives and ensure they become litter-free within a given timeframe.
A Facebook page has been created to help citizens upload images. People can also donate for the campaign through this link.
The campaign has already received support and has been endorsed by Pro Kabaddi League team Dabang Delhi and Bollywood singer Jubin Nautiyal.
CAF India CEO Meenakshi Batra said, “While we are doing a lot of work in the area of sanitation in rural areas, there is an urgent need to clean up our cities as the number of people migrating from rural to urban areas continues to surge with every passing day. This exerts an ever-increasing pressure on civic agencies to ensure cleanliness and maintain sanitation standards. Keeping this in mind, we have launched the Click2Clean campaign in Delhi NCR to start with and appeal to corporates and individuals to participate in this movement to clean our cities.’’
DoIT Sports Management (India) director Radha Kapoor and Dabang Delhi team owner added, “Dabang Delhi is committed to positive social change as part of the socially responsible objectives of DoIT Sports Management. As a step in that direction we are pleased to associate with Charities Aid Foundation’s Click2Clean campaign. Dabang Delhi strongly believes that hygiene and sanitation are major contributors to a healthy living and this campaign fulfils our objective of reaching out to society and specifically educating our youth to keep the environment clean. We endorse the ‘Swachh Bharat Abhiyaan’ and strongly believe that just like sports, healthy habits, need to be practiced and made a way of life.”
The campaign, which will be implemented in collaboration with CAF India-validated NGO partners, aims to raise public awareness, build critical ethical and civic sense in communities, enhance citizen participation and volunteerism through civic action, and promote partnerships and alliances among various stakeholders (communities, government, and the private sector).
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
