MAM
Social Kinnect creates unique campaign for Lodha Palava
MUMBAI: Social Kinnect has devised an innovative campaign for Lodha Group’s Palava City, one of the latter’s most ambitious projects in terms of scale, with the key objective of driving brand awareness in a clutter-breaking fashion.
In a press release, Social Kinnect shared that using building blocks to bring alive the scale and ambition of the project, it has replicated the ‘happening’ neighbourhood of Palava, with the focus on India’s Largest mall and the international-standard amenities that it provides like a shopping arcade, a boating zone, an adventure zone, a ferris wheel, multiplexes, open-air dining spaces, cafes, restaurants, an aquarium, and a children’s museum.
This awe-inspiring structure has been installed at the Xperia Mall in Palava between 28 February and 3 March, free for all to come and view. Social Kinnect also produced a video of the entire campaign, with the objective of driving views and traffic to the Palava website.
Speaking about this campaign, The Lodha Group chief marketing officer Viral Oza said, “This is a first-of-its-kind campaign in the real-estate space. The magnitude of this project could only be captured in the creative and innovative manner of this campaign. The wide range of amenities and the lifestyle they provide for residents of Palava City is something we are all very proud of, and we’re excited about adding this mall to that range.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
