Ad Campaigns
Social Distance The Fun & Easy Way At KFC Restaurants
Craving for your favourite KFC bucket, but bummed out about sitting afar from your friend or loved one? Well Superhero Colonel Sanders comes to your rescue. He is as particular about your safety and well-being as he is about serving his hot & crispy fried chicken. And he will keep you company as you dig into your favourite bucket of chicken at a KFC restaurant. Making social distancing fun and easy, adorning the seat next to you will be a quirky cutout of Colonel Sanders. Now that’s what we call good company over a really good meal.
A man of his words, Colonel Sanders takes forward KFC’s 4X Safety Promise of Sanitization, Screening, Social Distancing and ContactLess. We’ve upped our existing stringent hygiene measures with intensified sanitization every 30 minutes, of all surface areas like tables, counters, door handles, etc. All our team members, including delivery teams, wash & sanitize their hands & delivery bags after every order – great taste delivered safe you see. All team members, delivery riders also, get screened regularly for temperature checks; wear masks and gloves at all times. Social distancing is followed across restaurants with floor stickers guiding customers and delivery riders to maintain proper distance as they queue up for orders. With limited seating, we can ensure that customers are maintaining the requisite distance from each other, even while dining. And now Colonel Sanders himself occupies the seat next to you; so that’s Sanders, Safety and Scrumptiousness all at one table.
Walk into your nearest restaurant and you may be lucky enough to spot the Colonel. Go on and get clicked with the Colonel; we are sure he won’t mind it.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
