Account
SoCheers wins the digital mandate for ASUS India
Mumbai: SoCheers, an independent digital-first creative agency, has won the digital mandate of Taiwanese multinational electronics giant, ASUS for its Indian business. The account was won following a multi-agency pitch involving several rounds of presentations and will be handled from the agency’s Mumbai office.
Established in 1989, ASUS is a Taiwanese multinational corporation focused on producing consumer electronics aimed at simplifying and enhancing millions of lives. A leader in motherboards and gaming products, ASUS is also one of the top three consumer notebook manufacturers globally. Widely known for revolutionising the personal computers industry with its Eee PC, ASUS entered the Indian electronics market in early 2011 as ASUS India and has since been pioneering the digital revolution with their rapidly developing product portfolio including mobiles, personal and gaming PCs, virtual and augmented reality products, as well as IOT devices and robotics technologies.
As part of the mandate, SoCheers will handle both ASUS & ROG India Consumer PC, end-to-end digital responsibilities, which includes overall strategy and management for both the brands across social channels. The agency will also strengthen the brand’s online persona with Outreach and Influencer Marketing, end-to-end management of pre and post Content Production, as well as strategizing and executing digital Brand Campaigns for upcoming product launches, starting with the ASUS Vivobook S 15, slated to launch in first week of July 2024.
Talking about their partnership with SoCheers, ASUS India head of marketing Paramjeet Singh Mehta said, ”We are on the verge of making some new additions and developments to our existing portfolio & believe that a lot of value can be built through our digital touchpoints. The vision for the brand that we have & what SoCheers is envisioning syncs well & we are delighted to partner with SoCheers and embark on our digital growth journey”.
Delighted with ASUS’ addition to their client roster, SoCheers co-founder & director Siddharth Devnani said, “As a global leader in innovative technology, ASUS is at the top of their game with their cutting-edge expertise, setting them a class apart in the ever-evolving tech landscape. We are ecstatic to partner with ASUS and together, we look forward to creating impactful campaigns that strike the right chords, win attention and propel the brand to the next level”.
Founded by Mehul Gupta and Siddharth Devnani in 2013, SoCheers is a digital-first full-service creative agency, with the sole vision of expanding the reach of the brands by effectively bridging the gap between technology and creativity. Driven by its people-first culture, SoCheers is a creative hub of young and dynamic 250+ talented professionals, who strive towards creating not only marketing campaigns, but experiences for their clients. These include prominent brands like Amazon Prime Video, Nickelodeon, Croma, Havmor, Diageo, Asian Paints, Dream11, Godrej Interio, JioCinema, Hotstar, Sony and many others.
In addition to its innovative and impactful work, SoCheers has also been recognized at various award shows, within the Indian advertising industry as well as internationally. Some of the notable accolades recently won by the Agency include The Webby Awards 2024, The Drum Awards (Marketing APAC) 2024, Goafest Abby Awards 2023, MMA Smarties 2023 and ET Shark Awards 2023, among others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
