MAM
SoCheers scales up leadership team with key elevations
Mumbai: SoCheers, a digital-first full-service advertising agency has elevated some of its core team members across verticals, namely content and brand experience. The newly elevated members will now be a part of the senior management team, playing a pivotal role in the decision-making process, said the agency.
Shivani Kamdar, who completed seven years with the agency this month, has been elevated from the head of content to associate creative director. In this new role, she will be extending major support to all creative departments, with a core focus on growing the teams, harnessing talent and helping cultivate bigger and more meaningful campaigns for the clients. Keeping a business-centric approach, she will add value to the top as well as the bottom line through her initiatives.
Tanvi Bosmia, who has been associated with SoCheers for more than eight years, was elevated from the position of group account manager to associate account director of the brand experience team. She will be handling the overall clientele of the agency, in charge of bringing in more revenue from a business point of view.
Aakash Gopalani, who was the account supervisor, has now been appointed as the group account manager in the brand experience team. He will be handling the client communications along with managing a team of 20+ account management professionals. He will also be leading the strategic initiatives of 15+ brands’ digital presence, followed by exploring newer revenue streams for the organisation.
“Whether it’s client management or content development, each of these newly elevated individuals bring something unique to the table with their wide-ranging industry experience,” said SoCheers co-founder and CEO Mehul Gupta. “As we look forward to expanding our client base, catering to brands across different industries like finance, FMCG and D2C, and onboarding new talent this year, these elevations will be instrumental in achieving our target of 75 per cent growth in 2022.”
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
