AD Agencies
SoCheers celebrates 11 years of digital creativity and growth
Mumbai: SoCheers, a leading independent digital-first creative agency in India, celebrates 11 years of creating many award-winning campaigns for major brands across various sectors while building an agency on a people-first culture. Founded in 2013 by Mehul Gupta and Siddharth Devnani, the agency has carved a niche for itself in the ever-evolving digital advertising landscape & is regarded as one of the top digital-first agencies to work within India.
Keeping true to its core philosophy of digital-first creative thinking, SoCheers has over the last year developed key innovative campaigns for brands across industries like Amazon miniTV, Croma, boAt, BGMI, The Belgian Waffle Co, Havmor Ice-creams, Yes Bank, Reliance General Insurance to name a few. Having been ahead of the curve & incorporating new trends and technologies like 3D videos, CGIs, generative AI (Gen AI) to stay relevant in the ever-changing digital landscape, these advancements have helped deliver exceptional results for their clients & helped the agency bag multiple awards across the industry for campaigns in social, digital and even experiential categories.
Building on the entertainment expertise they have built over the last few years, they’ve expanded into industries like BFSI, FMCG, and Alco-bevs, adding multiple brands from these sectors to their clientele mix. Their client base has grown by 2.7 times over the last three years, with profitability increasing by five times for the same period.
On the embankment of a new decade, SoCheers has focused on building & growing the team who are the key people behind creating impactful campaigns. With an emphasis on continuous learning, a mindful and supportive work environment in an agency business that is rigorous, their 225 plus member team (team size has grown by 20 per cent YoY) across Mumbai, Bengaluru, Delhi & Ahmedabad continues to thrive.
Commenting on the 11th anniversary, SoCheers co-founder & CEO Mehul Gupta said, “It has been an incredible journey. We started SoCheers with a passion to build brands with creative storytelling and a belief in the power of ‘digital’ to connect with the audiences in meaningful ways. I’m humbled to see how we’ve grown, the amazing talent we’ve attracted, and the impact we’ve made on our clients’ businesses.”
As SoCheers embarks on its next chapter, the agency has its sights set on national expansion & an overall growth in revenue to 30 per cent in the next FY.
SoCheers co-founder & director Siddharth Devnani said, “Running a digital agency has been so dynamic, we’ve had to reinvent ourselves every year. This keeps us on our toes & we love the adrenaline that comes with blending long-term strategic thinking with creative digital avenues to brand storytelling for brands to achieve their marketing objectives and deeply connect with their audiences. I’m excited about where the next decade takes us.”
Mehul further stated, “Our ambitions extend beyond commercial success. We are passionate about using creativity for social good and creating a positive impact not just by raising awareness but inspiring positive change.”
SoCheers’ eleventh anniversary marks a significant milestone, but it’s merely the beginning of a new chapter. With a talented team, an unwavering commitment to creativity, and a focus on social impact, SoCheers is poised to make an even bigger mark on the digital advertising landscape in the years to come.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
