AD Agencies
SoCheers celebrates 11 years of digital creativity and growth
Mumbai: SoCheers, a leading independent digital-first creative agency in India, celebrates 11 years of creating many award-winning campaigns for major brands across various sectors while building an agency on a people-first culture. Founded in 2013 by Mehul Gupta and Siddharth Devnani, the agency has carved a niche for itself in the ever-evolving digital advertising landscape & is regarded as one of the top digital-first agencies to work within India.
Keeping true to its core philosophy of digital-first creative thinking, SoCheers has over the last year developed key innovative campaigns for brands across industries like Amazon miniTV, Croma, boAt, BGMI, The Belgian Waffle Co, Havmor Ice-creams, Yes Bank, Reliance General Insurance to name a few. Having been ahead of the curve & incorporating new trends and technologies like 3D videos, CGIs, generative AI (Gen AI) to stay relevant in the ever-changing digital landscape, these advancements have helped deliver exceptional results for their clients & helped the agency bag multiple awards across the industry for campaigns in social, digital and even experiential categories.
Building on the entertainment expertise they have built over the last few years, they’ve expanded into industries like BFSI, FMCG, and Alco-bevs, adding multiple brands from these sectors to their clientele mix. Their client base has grown by 2.7 times over the last three years, with profitability increasing by five times for the same period.
On the embankment of a new decade, SoCheers has focused on building & growing the team who are the key people behind creating impactful campaigns. With an emphasis on continuous learning, a mindful and supportive work environment in an agency business that is rigorous, their 225 plus member team (team size has grown by 20 per cent YoY) across Mumbai, Bengaluru, Delhi & Ahmedabad continues to thrive.
Commenting on the 11th anniversary, SoCheers co-founder & CEO Mehul Gupta said, “It has been an incredible journey. We started SoCheers with a passion to build brands with creative storytelling and a belief in the power of ‘digital’ to connect with the audiences in meaningful ways. I’m humbled to see how we’ve grown, the amazing talent we’ve attracted, and the impact we’ve made on our clients’ businesses.”
As SoCheers embarks on its next chapter, the agency has its sights set on national expansion & an overall growth in revenue to 30 per cent in the next FY.
SoCheers co-founder & director Siddharth Devnani said, “Running a digital agency has been so dynamic, we’ve had to reinvent ourselves every year. This keeps us on our toes & we love the adrenaline that comes with blending long-term strategic thinking with creative digital avenues to brand storytelling for brands to achieve their marketing objectives and deeply connect with their audiences. I’m excited about where the next decade takes us.”
Mehul further stated, “Our ambitions extend beyond commercial success. We are passionate about using creativity for social good and creating a positive impact not just by raising awareness but inspiring positive change.”
SoCheers’ eleventh anniversary marks a significant milestone, but it’s merely the beginning of a new chapter. With a talented team, an unwavering commitment to creativity, and a focus on social impact, SoCheers is poised to make an even bigger mark on the digital advertising landscape in the years to come.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
