Brands
Sneha Udyawar joins Marico as commercial marketing manager
MUMBAI: Media professional Sneha Udyawar with over eight years of experience in marketing and advertising, has joined Marico as commercial marketing manager. With expertise spanning media planning, contract negotiation, and market strategy, Sneha brings a wealth of knowledge to her new role at the leading consumer goods company.
“It was a warm welcome at Marico. With a fantastic onboarding process,” she said. .
She has worked in Zepto as a commercial manager for media & marketing where she managed contract negotiations and strategic briefings. She had stints at Mindshare,GroupM, Starcom and R K Swamy BBDO.
Sneha holds a master’s degree in entertainment, media, and advertising from the University of Mumbai, specialising in advertising, with a consistent academic record. She has also completed advanced certifications in digital marketing and brand communication from Mica.
In addition to her corporate roles, Sneha has volunteered with U&I Trust and has experience as a social media executive, emphasising her dedication to community engagement and digital outreach
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
