MAM
Snapdeal appoints Adobe’s Viraj Chatterjee as VP – engineering
MUMBAI: Snapdeal has roped in Viraj Chatterjee as vice president, engineering. In his new role, Chatterjee will lead the technology development solutions to enrich the overall seller experience on the marketplace.
Recently the company launched Snapdeal Plus and Capital Assist to further enhance the ability of small and medium businesses to sell on its platform. Chatterjee will play a pivotal role in strengthening the overall seller platform and introducing newer products backed by strong technology solutions.
Prior to his appointment at Snapdeal, Chatterjee spent 16 years at Adobe Systems where he most recently served as director engineering leading the Acrobat and Flash Runtime line of products. His stint with the Adobe team was focussed on product management, engineering and building powerful products across Desktop and Mobile which included the Adobe Reader and Acrobat.
Snapdeal co-founder Rohit Bansal said, “Our vision is to build the most impactful digital commerce ecosystem in the country that creates life changing experiences for our buyers and sellers. With our entire ecosystem resting on technology, a robust infrastructure and team is critical to our success. Our goal is to create one million successful online entrepreneurs within the next three years and our seller interface will play a key role in enabling this. It is crucial to equip sellers with the necessary infrastructure and Viraj with his rich experience and deep understanding of consumer facing tech products will provide the right impetus to building the best products for our sellers. We are delighted to have Viraj on board and wish him a great journey ahead with the Snapdeal family.”
Chatterjee added, “India’s growing internet economy presents immense opportunities for growth of small and medium businesses and I am particularly excited about the company’s vision of creating one million successful online entrepreneurs within the next three years. My main focus would be on strengthening the technology interface and building products that will enable our sellers to bring scale and efficiency in their business across the mobile and web platform.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
