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Snap Fitness India renews digital mandate with Colour Craft Studio
MUMBAI: Snap Fitness India, which appointed Mumbai-based Colour Craft Studio (CCS) a year ago to devise and execute a strategy for the international gym franchise’s digital presence in India, has renewed its association with the agency.
“Snap wanted to stand out of the crowd with youthful, localized content with plenty of user interaction. Of course, raising memberships and franchises is the overall goal but we also wanted to maintain our brand value at par with, if not better than the Snap Fitness franchise worldwide. CCS has helped us achieve both,” said Snap Fitness marketing director Srileka Reddy.
In recent times, CCS digitally anchored successful launches of new Snap Fitness outlets in tier I, II and III cities in the country, enabling plethora of gym memberships as well as franchising opportunities through social media campaigns and digital advertising, and enhanced the gym’s brand value with online reputation management.
Commenting on the continuing association with Snap Fitness India, Colour Craft Studio business director and co-founder Aditi Gandhi said, “The relationship with Snap Fitness India has been extremely gratifying as the company has allowed us a great deal of freedom in taking the digital strategy forward. We are excited to take this association forward and help Snap Fitness achieve its marketing objectives in keeping with its mammoth expansion plans.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
