MAM
SMS fun for Rajasthan Patrika subscribers
MUMBAI: Rajasthan Patrika a media organisation in Rajasthan, is introducing a deluge of mobile SMS services.
‘SMS 6969’ was recently launched. It will focus on satiating the lust of mobile users for a daily dose of fun and will help users explore the world of facts and figures. One can access games, ringtones, picture messages, astrology, sports, stock updates et al by typing the required service code and SMSing to 6969.
Apart from downloading mono-ringtones, polyphonic ringtones, wallpapers, other services include operator logo, news update, astrology, exchange rate, stock updates. Jokes will tickle the subscribers’ funny bone, while they scratch their brains with a wide range of contests available. There is also a thoughts and quotes section as well as a weather update section. By sending an SMS to 6969, one can download the results of various academic exams too.
The service is available for Airtel, Hutch, BSNL North Zone (Punjab, Haryana, HP, UP (East), UP (West) including Uttaranchal, Rajasthan, J&K), BSNL South Zone (Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Chennai Telecom District).
Meanwhile, Rajasthan Patrika is organising an event Golden Voice for the people of Rajasthan. The event will last for four months. The aim is to bring to the fore singing talents. Bollywood singers will judge the talents of the finalists.
This show is targetted at those above the age of 15. The preliminary rounds will be organised at different schools/ colleges across the state. The rounds will be organised at all the 12 publication centres of the Rajasthan Patrika including Ajmer, Jodhpur, Pali, Banswara and Udaipur. The quarterfinals will be held at Jaipur, Jodhpur, Kota and Udaipur. Semi-finals will be held at Jaipur and Jodhpur and the meg finals in Jaipur.
The prelims will be organised in two rounds. In the first round, songs will be of singers own choice. In the second round, every participant has to sing one song as per the judges choice. The finalists of the event will be invited to Jaipur for a three-day long grooming session which includes personality development and music lessons by personalities of the respective fields.
People will get an opportunity to vote for their favourite singers through SMS on 6969, which will start from the quarter-finals. This mega event will be telecast in 13 episodes on DD-14. The participants will get an opportunity to make his/her own music album.
Brands
International Women’s Day ’26: The rise of self-purchased jewellery among working women
By Trisha Paul, head of merchandising, Kisna
MUMBAI: You know that feeling when you buy something with your own money for the first time? Not the first time ever, but the first time with money you actually earned, for something entirely, unambiguously yours.
Fine jewellery has always been given. At weddings, at festivals, at milestones on someone else’s timeline. What is changing is that a growing number of women are buying it for themselves, to mark moments they defined. The question is no longer whether to do it. It is how to do it well.
For women in the early years of a career, a first piece can cost well under Rs. 1 lakh. Many cost a fraction of that. What matters is choosing for your life, your wardrobe, and the milestone you are marking. The woman buying for herself today wants something that works with her life every day, not just for a special occasion. She is thinking about longevity, about versatility, about what still feels right in five years. That shift has changed the entire conversation around what accessible fine jewellery needs to be.
The First Step: Daily Dainty Diamond Neckwear
The right first piece isn’t the most expensive one you can afford. It’s the one you’ll actually wear. A delicate diamond pendant or a fine diamond necklace in 9KT, 14KT, or 18KT gold hits that sweet spot: understated enough to feel effortless, special enough to feel like you.
You’ll reach for it on Monday mornings and Friday nights without a second thought. It works with almost everything in your wardrobe, and over time, it becomes less of a purchase and more of a constant, something that quietly holds both meaning and value.
A Reliable Classic: Diamond Studs That Hold Value
A pair of well-sourced diamond studs in 18KT or 14KT gold is as close to a guaranteed wearable asset as fine jewellery gets. Round brilliant cuts hold their appeal longer than more fashionable styles and resist the ageing effects of trend. Look for independent grading documentation when you buy. The difference it makes to what a piece is worth at exchange is significant, and it is a straightforward thing to ask any reputable retailer for.
Building a Collection That Marks Your Milestones
For women who would rather accumulate meaning incrementally, stackable rings are the most satisfying category. A plain gold band for the first salary. A diamond-set ring for the first promotion. Another for the move or the launch. Each band is its own modest commitment. Together they become a record, worn on your hand, of everything you have done.
Starting Small: Savings Plans and Digital Gold
Not every first purchase needs to be immediate. If you prefer a value-driven approach, begin with a jewellery savings plan from a credible retailer. These plans typically allow you to set aside a fixed monthly amount for 10 months, with the retailer contributing an equivalent 11th month that can be redeemed toward a diamond jewellery purchase. For those who would rather build value gradually and with greater flexibility, digital gold offers another route. It allows you to accumulate gold in small increments online and redeem it against physical jewellery when you are ready. The habit of building towards something is often more valuable than the thing itself.
The Bigger Picture
Fine jewellery in India has always told stories. For a long time, those stories were written by someone else. The piece you buy with your first salary is a story you are writing yourself. It does not need to be expensive to be meaningful. It needs to be right for your life, and bought because you decided it was time.
