MAM
SMG Digital introduces SocioAnalytics platform
Mumbai: SMG Digital, a Starcom MediaVest company, has launched a social media monitoring and engagement platform, SMG SocioAnalytics.
The product has been launched in association with Simplify360, a social media management infrastructure firm.
According to the agency, this marks a strong entry of Starcom MediaVest Group into the social media space.
The initiative is led by SMG Digital national director Arnab Mitra.
Mitra said, “Social media revolution is big. It has not only made people powerful by making everyone a publisher in the Media world; Social Media has also induced a habit of over sharing in people. This is forcing companies to completely change their view about marketing and branding. Advertising is getting replaced by engagement. This is a huge shift. We, at SMG, understand this very well and Socioanalytics is a proof of our serious efforts to serve clients with next generation solutions”.
Simplify360 CEO Bhupendra Khanal said, “We have a long working relationship with SMG and we are happy to make this happen.
SocioAnalytics is one answer to all the branding and marketing challenges for enterprises in the Social era. Powered with patent pending advanced Simplify360 analytics engine and big data infrastructure, SMG can now sell unmatched integrated marketing solution in the industry.”
Starcom MediaVest Group account director Sharon Aneja added, “In the social media space, Companies need to listen, understand and respond intelligently. They need to understand the customer intentions, create value with marketing campaigns, listen to real-time customer feedback and manage the customer aspirations. There comes SocioAnalytics. It helps by transforming social conversations into actionable intelligence, thus helping to devise social brand strategy to the tomorrow‘s leaders.”
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
