MAM
SMG Convonix appoints Surajendu Sinha as VP & business head
MUMBAI: SMG Convonix has appointed Surajendu Sinha as vice president and business head (west & south).
Sinha will be responsible for overseeing all key client relationships and will lead the media team in these regions.
SMG Convonix CEO Vishal Sampat said, “SMG Convonix has always focused on providing real-time and meaningful digital solutions. We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board.”
SMG Convonix COO Sarfaraz Khimani added, “Media consumption trends clearly indicate the increasing skew to digital and mobile. Surajendu’s addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge.”
Sinha has over a decade of experience in digital media planning and buying in companies like Neo@Ogilvy and Mindshare (Group M). In his last role at Mindshare, Sinha was senior director – digital media buying for Mindshare (west). He was responsible for growing digital revenues, rate benchmarking and driving annual strategic partnerships. He has handled clients like Kellogg’s, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, Tata Motors among others.
Sinha said, “The decision to join SMG Convonix was easy based on the great work done by the team on digital including SEM, SEO, SMM, Display, ORM and analytics for its various clients. It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with award winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
