Ad Campaigns
Slice onboards Kiara Advani as it’s new brand ambassador
Mumbai: Slice has onboarded Bollywood actress Kiara Advani as its brand ambassador. The brand also launched its new invigorating and fun summer campaign, ‘AAM KA EHSAAS. SABSE KHAAS.’ featuring the actress at a special brand event.
With Advani as its brand ambassador, Slice aims to further connect with its audience and reinforce its position as the go-to drink for mango lovers across the country.
The bewitching new film transports audiences to a tropical paradise where the Advani is dressed in a flowy yellow ensemble with her best companion, Slice as she sits next to a boy who is attempting to woo her. With a pleasing and playful background score, the screen switches between the boy and Advani exchanging looks while the boy imitates Advani’s actions to engage with her – only he sits with a bottle of another mango drink attempting to match Slice. Audiences then witness Advani indulging herself bit-by-bit in the Slice experience. Failed at his efforts to be Advani’s one and only, the boy gives into the irresistible Slice, as Advani exclaims that he can try all he wants, Slice is still her ‘Sabse Khaas’!
Speaking on the association and the new campaign, Pepsico India Slice & Tropicana associate director Anuj Goyal said, “We are thrilled to have Kiara Advani as our new brand ambassador. Known for her exceptional acting skills and her stylish persona, she has huge fan base amongst our target audience. We believe her popularity and mass appeal will help us connect with our consumers in a meaningful way.”
Commenting on the summer campaign, he further added, “Our new summer campaign is a perfect reflection of the quintessential Slice way of indulging in a mango experience. From relishing the last drop of Slice to the spirited music and added hint of playfulness, the film seamlessly blends into the new AAM KA EHSAAS. SABSE KHAAS narrative. We are confident that the new film will strike a chord with our consumers.”
Sharing her excitement on coming on board as Slice’s new face, Advani said, “Slice is a drink that is very much a part of my childhood memories and hence has a special place in my heart. I am thrilled to join the Slice family and be part of the legacy brand. Slice is known for its picturesque campaigns that are remembered by one and all and no doubt, the new film will transport the audiences in the indulgent mango world like no other. I am sure that the consumers will enjoy it as much as I enjoyed shooting for it.”
The new Slice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
