MAM
Sleepy Owl appoints Aseem Sood as VP of sales
Mumbai: Sleepy Owl, a Delhi-based D2C company in the innovative coffee space, has announced the appointment of Aseem Sood as vice president of sales. His appointment aligns with the brand’s plan of solidifying the core leadership team.
In this role, Sood will be responsible for leading the brand’s sales division with a focus on driving customer and business growth and increasing the company’s foothold across India. “He will also be responsible for setting up the demand creation and fulfillment eco-system along with building the team to drive and deliver the ambition for the coming phase of growth,” said the brand in a statement.
“Since inception, our vision has been to disrupt the at-home coffee industry in India, and give our patrons the best quality coffee in a convenient format and we are very excited to have Aseem join us in our growth journey,” stated Sleepy Owl Coffee co-founder Ajai Thandi. “Given his expertise in sales and a proven track record of breakthrough growth for a business across the offline channels for some of the most respected and popular global & Indian brands, I am confident that we will further strengthen our reach and help us in our vision of making India a country of coffee lovers.”
Sood brings with him over 15 years of diverse leadership experience across business and customer development, sales transformation, capability building, strategy formulation and implementation, and people leadership. He brings with him a deep understanding of the consumer goods segment of the Indian market.
An MBA in marketing from Xavier Institute of Management – Bhubaneswar, Sood previously headed Modern Trade for Mars Wrigley and also drove the strategic reinvention across import business and supply and supply chain in his tenure of eight years. He started his career with Cavinkare Pvt Ltd in 2005 and has also been associated with Marico Ltd, where he served as regional sales head.
“With the changing market dynamics and ever-evolving consumer needs, Sleepy Owl continues to innovate to define how India brews up to enjoy coffee as a product and a category and I am excited to be a part of their vision of making India a coffee-loving nation,” said Aseem Sood on his new role. “I hope to further transform the business with a refreshed strategic vision that embodies multi-channel strategies. My vision for Sleepy Owl is to make the products more relevant and more accessible for consumers in India. The emphasis would be on driving a coherent demand and distribution strategy across channels/geographies where consumers and shoppers engage with our brand.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
