MAM
Sleepy Owl appoints Aseem Sood as VP of sales
Mumbai: Sleepy Owl, a Delhi-based D2C company in the innovative coffee space, has announced the appointment of Aseem Sood as vice president of sales. His appointment aligns with the brand’s plan of solidifying the core leadership team.
In this role, Sood will be responsible for leading the brand’s sales division with a focus on driving customer and business growth and increasing the company’s foothold across India. “He will also be responsible for setting up the demand creation and fulfillment eco-system along with building the team to drive and deliver the ambition for the coming phase of growth,” said the brand in a statement.
“Since inception, our vision has been to disrupt the at-home coffee industry in India, and give our patrons the best quality coffee in a convenient format and we are very excited to have Aseem join us in our growth journey,” stated Sleepy Owl Coffee co-founder Ajai Thandi. “Given his expertise in sales and a proven track record of breakthrough growth for a business across the offline channels for some of the most respected and popular global & Indian brands, I am confident that we will further strengthen our reach and help us in our vision of making India a country of coffee lovers.”
Sood brings with him over 15 years of diverse leadership experience across business and customer development, sales transformation, capability building, strategy formulation and implementation, and people leadership. He brings with him a deep understanding of the consumer goods segment of the Indian market.
An MBA in marketing from Xavier Institute of Management – Bhubaneswar, Sood previously headed Modern Trade for Mars Wrigley and also drove the strategic reinvention across import business and supply and supply chain in his tenure of eight years. He started his career with Cavinkare Pvt Ltd in 2005 and has also been associated with Marico Ltd, where he served as regional sales head.
“With the changing market dynamics and ever-evolving consumer needs, Sleepy Owl continues to innovate to define how India brews up to enjoy coffee as a product and a category and I am excited to be a part of their vision of making India a coffee-loving nation,” said Aseem Sood on his new role. “I hope to further transform the business with a refreshed strategic vision that embodies multi-channel strategies. My vision for Sleepy Owl is to make the products more relevant and more accessible for consumers in India. The emphasis would be on driving a coherent demand and distribution strategy across channels/geographies where consumers and shoppers engage with our brand.”
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
