Digital
Sky’s the limit Maxposure buys XR trailblazer Neutral Digital for tech lift
MUMBAI: Inflight entertainment just got a futuristic facelift with a dash of CGI and a lot of XR. Maxposure Limited, known for keeping airline passengers engaged at 30,000 feet, has acquired London-based immersive tech specialist Neutral Digital in a move that promises to upgrade more than just seatback screens.
With clients like Indigo and Air India already on board, Maxposure has long been a go-to for aviation content and tech solutions. But this latest deal plugs the brand into a whole new dimension, literally. Neutral Digital is a rising force in XR-driven aviation experiences, with a glittering clientele including Boeing, Airbus, Emirates, and British Airways. From training modules to interactive customer journeys, they’ve been building digital flight decks long before the metaverse made it cool.
As part of the deal, Maxposure will invest in Neutral Digital’s tech and growth while letting the company keep its independent identity. That means more immersive content, smarter integrations, and cross-selling possibilities that would make even seasoned frequent flyers look up from their screens.
Maxposure founder and CEO Prakash Johari commented, “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital’s capabilities, we’re revolutionising passenger experience with next-generation inflight technology that doesn’t just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what’s possible in the skies.”
Neutral Digital CEO Christian Grou added, “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthen s our ability to deliver transformative solutions to airlines worldwide.”
Together, the two firms are setting out to redefine how airlines engage with passengers whether that’s through mind-bending cabin visualisations, next-gen inflight interfaces, or storytelling that doesn’t just entertain, but immerses. Buckle up, aviation’s digital future just got a serious upgrade.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
