Brands
Skybags announces ‘Canvas Project’s new edition
MUMBAI: Skybags has announced the 3rd season of much awaited annual design event ‘The Skybags Canvas Project’, providing an opportunity to people who are creatively inclined to design a new collection for Skybags.
The Skybags Canvas Project is a platform for the designers to showcase their creativity on a larger scale. For this online competition, Skybags has created a separate microsite that will host the contest. Designers have to download the design kit from the website and upload an original design including Skybags Logo to the microsite once created. The designers ask their peers to vote for their designs and the designs with maximum likes have a chance to win the award.
Varun Dhawan, the Skybag’s brand ambassador, and VIP Industries VP design and development Vasant Dewaji will review all the entries and select the best design. The winning design will be featured on the Skybags latest collection. Also, the winner will be awarded a high-performance 4K desktop and the runner up of the contest will get a 4K camera. Skybags will gift a backpack to the best design of the day.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
