MAM
Skootr engages M&C Saatchi February as creative agency to lead design & communication
Mumbai: Skootr, India’s foremost premium managed office space provider, has partnered with M&C Saatchi February. The New Delhi-based agency has been mandated with the strategy, design & communication requirements of the brand in 2023.
With a focus on grade A assets, curated services, and bespoke design, Skootr is revolutionizing the way workspaces function by creating inspiring environments that enhance productivity. Currently managing over 1 million sq. ft. of office space across 20 centers in key cities such as Delhi, Noida, Hyderabad, Jaipur, Gurugram, Bengaluru, Chennai and Mumbai, Skootr has garnered a growing portfolio of international and national clients.
Skootr co-founder & director Anuj Saxena expressed his confidence in the collaboration, stating, “We have partnered with M&C Saatchi February due to their expertise in brand strategy, design, and creative communication across various channels. Our goal is to establish ourselves as leaders in the office space industry.”
Skootr head of marketing & communications Ekta Dewan emphasized the alignment between Skootr and M&C Saatchi February, stating, “Both Skootr and M&C Saatchi February share a design-first philosophy. This collaboration will enable us to reach new audiences through digital, social, and traditional channels, while supporting our business objectives in the years ahead.”
M&C Saatchi February managing director Gopal Krishnan highlighted the agency’s experience in the hospitality sector, particularly with esteemed brands like Accor Group, Raffles, and ibis. He stated, “With our recent involvement in multiple projects within the hospitality industry, we are well-equipped to showcase Skootr’s design and hospitality expertise to the world.”
The collaboration between Skootr and M&C Saatchi February holds significant promise, with the aim of elevating workspace experiences and reinforcing Skootr’s position as a pioneer in the managed office industry.
With return to office continuing to pick momentum in 2023 across sectors and employees seeking evolved workspace experiences, this partnership calls for exciting times.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
