Brands
Skoodle and Bildago unveil 2025 toys packed with festive fun
MUMBAI: With Christmas around the corner, parents searching for gifts that spark joy and nurture curious young minds have plenty to look forward to. Home-grown toy brands Skoodle and Bildago, part of SSIPL, have unwrapped a vibrant 2025 line-up that blends imagination, learning and hours of holiday fun in one festive sweep.
For children who dream in horsepower, Bildago’s Hyper Cars Collection delivers buildable thrills. Kits like Scorcher DS, Nitro X and Mud Storm Racer invite young engineers to assemble and reassemble sleek sports cars complete with steerable wheels, opening doors and smooth glide movement. Designed for ages six and above, they encourage Stem thinking, fine motor skills and screen-free immersion.
Space lovers can set their sights higher with the Stellar Space Series, which features the Space Shuttle, Rocket Launcher, Moon Rover and Space Craft. Each kit offers three building possibilities and an extra surprise for collectors who buy all four, as the full set transforms into one mega model. The series nurtures curiosity, problem-solving and a love for the cosmos, all at an accessible price point.
For children with adventurous imaginations, the X-Terrain Off-Roaders bring rugged energy to playtime. Models like the Dune Sports Car, Mud Blaster and Geo Rover come with articulated mechanisms and smooth gliding wheels, while the full range can also be combined into a multi-part mega build. These sets are ideal for storytelling and technical exploration.
Skoodle, meanwhile, brings festive nostalgia with Stackrr, a family favourite that turns Christmas nights into block-stacking laughter. With 54 premium beechwood blocks, it blends strategy, coordination and light-hearted competition for players of all ages. The fun continues with the Spider-Man Sling Puck Game, a fast-paced crowd-pleaser that keeps the excitement high during holiday gatherings and helps children practise collaboration and turn-taking.
For quieter moments, the Skoodle Colouring Series offers a charming dose of creativity. Filled with crayons, tempera colours, sparkles, pencils and activity sheets, the kit is designed for children aged three to twelve and makes the perfect stocking filler. Completing the line-up are the Bildago Rocket X1 and X2 pull-back cars, high-speed racers built for instant festive thrills with powerful movement, crisp design and sturdy construction.
Together, these toys highlight what Skoodle and Bildago do best: blending creativity with purpose. This Christmas, their thoughtfully designed range aims to give families more than just wrapped gifts. It promises moments of discovery, imagination and joy that last long after the tree comes down.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
