MAM
Skoda’s Rapid fights the entry sedan segment with a new campaign
MUMBAI: Skoda Auto India has launched a new ad campaign for Skoda Rapid.
Titled ‘Big Fat Indian Wedding’, the campaign encapsulated the proposition of ‘Being Thoughtful’.
Revolving around the Indian wedding, the campaign has been conceptualised by Saatchi & Saatchi. The media agency working on the account is Mediacom.
Skoda Auto India and member of the board – sales and marketing brand head Thomas Kuehl said, “At Skoda we believe that a car is much more than a mere product. It is an extension of an individual and this insight has helped us arrived at the positioning ‘Built to be Thoughtful’. We used the backdrop of Indian wedding in our campaign to demonstrate the emotional connect between a family and a car. The Skoda Rapid embodies that sentiment with its ‘Simply Clever solutions’ and product values at various occasions during the wedding. Since a wedding for an Indian family is valuable, emotional and a grand occasion, it is a perfect fit to partake in the celebrations with the Skoda Rapid – Family Car of the year 2011.”
Skoda Rapid is fighting in the entry level sedan segment. Director Sam Ahmad has created a film that underlines the fact that the Skoda Rapid is as “sensible” as it is “stylish”.
Saatchi & Saatchi chief creative officer Ramanuj Shastry said, “To dramatise the ‘thoughtfulness‘ of Skoda Rapid, we chose the big, fat Indian wedding, the torture test for any car. It‘s the only time where not just the badge value of the car, but its work horse like qualities also matter. A car for the Indian wedding has to be spacious, comfortable, dependable and economical.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
