MAM
Siyaram’s expanding aggressively using the franchising module
MUMBAI: The textile giant Siyaram Silk Mills, has been on an expansion spree this year. It has been opening a new franchise every seventh day. The brand known for delivering the best suiting fabrics has always believed in its values and principles. Siyaram’s in this time is the largest Indian manufacturer of blended fabrics and is quick to adapt with the advancement going on in the technology space and fashion world.
The company’s vision is to be present in all cities and small towns reaching every common man in remote areas delivering international quality at affordable price. With active 170 Siyaram’s shops all over India, by the FY14-15, Siyaram’s aim is to touch 200 plus franchisee showrooms. The Siyaram’s franchisees also have tailoring service under brand name Tailor Fit which makes Siyaram’s shop a complete male wardrobe solution which has fabrics, readymade and accessories along with tailoring service. With consequent consumer friendly developments, Siyaram’s is confidently reaching great heights and will continue to brain storm new additions with time keeping the consumer in mind.
The brands that fall under Siyaram’s shop are, Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Oxemberg, Mistair, Moretti, Roayle Linen and Miniature. The company along with Siyaram’s Shops is also planning to come up with exclusive Oxemberg shops which will display wide range of garments and accessories.
The customers are highly satisfied with products and services provided in Siyaram showrooms, the brand plans to continue with the same efficient customer service across all its franchise stores.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
