MAM
Siyaram’s expanding aggressively using the franchising module
MUMBAI: The textile giant Siyaram Silk Mills, has been on an expansion spree this year. It has been opening a new franchise every seventh day. The brand known for delivering the best suiting fabrics has always believed in its values and principles. Siyaram’s in this time is the largest Indian manufacturer of blended fabrics and is quick to adapt with the advancement going on in the technology space and fashion world.
The company’s vision is to be present in all cities and small towns reaching every common man in remote areas delivering international quality at affordable price. With active 170 Siyaram’s shops all over India, by the FY14-15, Siyaram’s aim is to touch 200 plus franchisee showrooms. The Siyaram’s franchisees also have tailoring service under brand name Tailor Fit which makes Siyaram’s shop a complete male wardrobe solution which has fabrics, readymade and accessories along with tailoring service. With consequent consumer friendly developments, Siyaram’s is confidently reaching great heights and will continue to brain storm new additions with time keeping the consumer in mind.
The brands that fall under Siyaram’s shop are, Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Oxemberg, Mistair, Moretti, Roayle Linen and Miniature. The company along with Siyaram’s Shops is also planning to come up with exclusive Oxemberg shops which will display wide range of garments and accessories.
The customers are highly satisfied with products and services provided in Siyaram showrooms, the brand plans to continue with the same efficient customer service across all its franchise stores.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
