MAM
Six Inches strengthens mid level management
MUMBAI: Six Inches Communications, an integrated brand communication agency, has announced mid level management appointments to strengthen its creative and account management team. The company has appointed Reshma Basankar as head – art, Zohara Kapadia as head – copy and Saket Vaishnav as business head.
Says Six Inches Communication founder & managing director Pravin Shah, “Keeping in sync with our growth pursuits for this year, it was necessary to have a well experienced team in place to lead certain verticals. I‘m positive we have found a good match with Reshma, Zohara and Saket to enable us to continue ahead.”
Basankar has spent 12 years in advertising at the Times Group and Network Advertising where she has handled brands such as Jet Airways, Cipla, HDFC Ergo, IDBI Bank, Anchor and Thomas Cook.
Zohara Kapadia has worked with advertising firms such as Quadrant, Percept/H, Umbrella and Beehive Communications over the past nine years. She has worked on a diverse portfolio of brand such as Kenstar, Tourism Malaysia, Star Cruises and Reliance Industries.
Saket Vaishnav brings with him an extensive experience in strategizing and business development. Vaishnav, over the years, has worked with Mudra, Percept/H and Concept Communications. He has handled brands such as Bajaj Allianz, Godrej Consumer Products Ltd, Air Deccan and JK Cement.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
