MAM
Sirish Suveer joins Tilt Brand Solutions as senior director, business
Mumbai: Brand & communication consultancy Tilt Brand Solutions has appointed Sirish Suveer as senior director – business. In this role, Suveer will report to Tilt’s co-founder and chief business officer Rajiv Chatterjee.
”We are really excited to have Sirish jointly lead the account management function along with Avinash Shenoy – senior director, business, as we grow and continue to consolidate businesses,” stated Chatterjee. “He is joining us at a pivotal time for Tilt, as we scale up and continue to take on larger full-service mandates. His experience at leading key agency businesses is exactly why we feel this is a perfect fit and time.”
Suveer has over 18 years of experience in advertising and marketing. Across his previous stints at Publicis, MullenLowe Lintas Group, JWT &, Max Life Insurance, he has led the teams on brands like Citibank, Heineken, Zee5, Skoda, Dabur, Vistara, Airtel, PepsiCo, and Britannia amongst many others. His work on them has won him effectiveness laurels at Effies India & APAC.
“I am excited to start this new inning with Tilt. Hunger is evident in the agency culture, in the last 3 years Tilt has built an enviable portfolio,” said Suveer. “With the strategic approach of ‘Full-Brained Thinking’ and the creative mantra of ‘One Brand. Many Stories,’ the ambition is to create notable work and build rewarding narratives for our partners. I look forward to leading a formidable team and creating magic.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
