Brands
Sindhu face of Kite ’17 festival
MUMBAI: Kite flying is a favourite amusement in many countries and India too. Usually, Kites fly with strings. However, in the Kite 2017, Telangana State’s 2nd International Kite Festival, which will be held from 12 – 17 January in Hyderabad, is going to introduce ‘Remote controlled kites’ which will be flown for the first time in India.
PV Sindhu, Telangana state icon, first Indian woman to win an Olympics silver medal will be the face of the festival.
Remote controlled kite flying is something revolutionary that has not been witnessed much in India. The joy of remote control kite flying offers altogether a new experience; first time to Indians disclosed Aga Khan Academy head Geoffrey Fisher. These kites will fly at a special night flying curtain raiser event at People’s Plaza in Hyderabad on Thursday.
“This is something revolutionary—the joy of remote controlled kite flying offers a new experience altogether for Indians, as they are not dependent on wind but instead use propellers powered by rechargeable batteries,” Fisher disclosed.
KITE 2017 festival is organised for the cause of women’s empowerment through girl child education. It aims to raise the tourism profile and rich cultural heritage of Hyderabad as a ‘hidden jewel’ of India by attracting renowned international kite flyers from 16 countries and 10 pan Indian clubs to Telangana State.
International teams from 17 countries and 10 pan-Indian kite flying clubs to provide electrifying demonstrations throughout the week.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
