Brands
Silvostyle by PNG Jewellers signs Rasha Thadani as the brand’s new face
Mumbai: Silvostyle by PNG has announced it has signed Rasha Thadani, as the new face for its upcoming campaigns. The grand reveal with the latest campaign for the brand marks a significant moment in the brand’s journey, elevating its image to new heights of success. Incidentally, the brand is the very first in India to sign Rasha.
Rasha Thadani, who will soon be making her acting debut in Bollywood, brings a unique blend of talent, grace, and charisma to Silvostyle by PNG. She embodies the very essence of Silvostyle, inheriting not just charm and poise but also a deep appreciation for its unique jewellery. Rasha, who already enjoys a strong fan base on social media, especially amongst GenZ is one of the most anticipated debutantes this year!
Rasha Thadani will be contributing to the brand’s initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth. Silvostyle, with its diverse and trendsetting designs and myriad collections, empowers individuals to embrace and showcase their individuality, making each piece not just an accessory but also a distinctive statement of personal style.
As a fresh face in the industry, Rasha Thadani brings a youthful energy that resonates with the dynamic spirit of Silvostyle and the mystery of the unknown. Her innate fashion sense and ability to effortlessly blend traditional and modern elements make her an ideal face for Silvostyle which speaks young, contemporary and pop culture promising to captivate the hearts of jewellery enthusiasts nationwide.
Rasha Thadani shared her thoughts as she takes on the role of the new face for Silvostyle by PNG, “Silvostyle by PNG is a young brand, focusing on style, oomph and attitude! I am thrilled to be a part of this journey with them and represent a brand that deeply connects with my personal sense of style. Each piece tells a story, and I am honoured to be the storyteller in their campaigns!”
Silvostyle by PNG promoter Dr Saurabh Gagdil said, “Rasha is a mirror image of Raveena. (Rasha is the daughter of Anil Thadani and Raveena Tandon )She is extremely talented, youthful and has an air of mystery around her. Her style, her engagement with our target audience and her pulse matching the frequency of pop culture today are a perfect match for us. We are very excited to have her on board with us because we believe that she connects with GenZ better than most! She is smart, fun and extremely sincere, all of which are qualities that we admire. We are looking forward to a long association with her.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
