MAM
Sikkim Super Lotto tickets now on SMS
MUMBAI: Online lottery Playwin has now turned its attention to the burgeoning mobile phone market in the country.
Escotel Mobile Communications, which provides services in Kerala, Uttar Pradesh, Uttaranchal and Haryana, has announced a facility that enables buying lottery tickets of Sikkim Super Lotto on SMS. Escotel is the first operator in Kerala to offer this facility, the technical support for which has been provided by Xius, says an official release.
Customers have to SMS “LT” followed by six numbers of his choice ranging between 1 to 49 and then SMS it to 7575. The customer will then get a message requesting confirmation of his participation. In the event the customer acknowledges his participation; he gets a confirmation receipt along with his 16-digit ticket number. For further queries the customer can SMS “Help” to 7575.
Escotel-Kerala COO V G Somasekhar says, “The mobile has already become an indispensable part of a subscriber’s life as a preferred communication medium. It is now fast extending its utility beyond just communications adding much more convenience in our day to day life. Our tie-up with Playwin exemplifies the increased convenience to the customer who can now buy a lottery ticket by pressing just a few buttons on his mobile. By becoming the first operator in Kerala to introduce this service, Escotel also underlines it’s commitment to harness cutting edge technology to provide useful and relevant services to its customers ahead of anyone else.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
